The rise and influence of ingredient-led beauty: a deep dive into key industry myths

Are you seeking insights into the rise of misinformation in the digital era, where consumers have increased access to information?

Amidst the surge in ingredient-led beauty, fuelled by information, which empowers consumers, influences trends, and acts as a force for good, there is a growing apprehension regarding the possibility of increased misinformation. It is imperative for the industry to proactively counter misinformation and promote scientific, evidence-backed industry materials. Brands must conscientiously understand their customers and navigate communication strategies effectively within these evolving dynamics.

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Explore myths in the cosmetics industry.

Myth 1 – The Natural vs. Chemical Debate

Challenging the notion that natural ingredients are superior, exploring why consumers see them as more efficacious, safer, and sustainable in beauty.

Myth 2 – Redeeming the Reputation of Silicones

Addressing enduring myths fuelled by misconceptions, experts dissect the realities of silicones in beauty and personal care.

Myth 3 – Unpacking ‘Fragrance-Free’ Cosmetics

Delving into the myth that fragrance-free products are safer, experts explore its origins and its implications for the safety of cosmetics.

Myth 4 – Bigger Isn’t Always Better

Dispelling the industry myth that more ingredients mean better results, experts shed light on the delicate balance for formulating effective cosmetics.

Myth 5 – The Sulphate Stigma

Examining misconceptions about sulphates in beauty, experts reveal the reasons for the ingredient's negative reputation.

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“Ingredient-led beauty is the logical consequence of consumers becoming more informed. Cosmetic formulations are no longer seen as a whole but screened for the trending buzzwords.”

Kristin Köhler

Head of Care Ingredients

Berg + Schmidt

“Ingredient-led beauty, while promoting transparency, has also highlighted the issue of misinformation. Misinterpretation of scientific studies or the oversimplification of complex concepts can lead to myths about certain ingredients."

Isabel Almiro do Vale

Global Marketing and Strategy Director

Dow

“Myths can lead to the exclusion of potentially beneficial ingredients, hinder innovation, and result in the development of products based on misconceptions rather than scientific evidence.”

Nelly Di Mercurio

Global Branding and Communication Manager

CPL Aromas

“It's a long journey to demystify wrong ideas in the minds of consumers, however, suppliers and manufacturers can play a significant role.”

Joe Power

Sales and Business Development Director

Biosyntia

“In the clean beauty world, where unsubstantiated, fearmongering claims about health and safety are casually thrown around every day, it’s unsurprising that misinformation then spreads like wildfire.”

Sami Selkälä

Founder and CEO

Innomost

“While ingredient-led beauty has brought attention to the importance of ingredient efficacy, it has contributed to the proliferation of myths and misinformation, which as we all know travels fast online.”

Barbara Green, RPh

Senior Director

Global Skin Health & Beauty Upstream Innovation

This report is brought to you by:

in-cosmetics Global is the leading global event for personal care ingredients. Celebrating excellence in the field of ingredient innovation, in-cosmetics Global also offers high-quality education on the latest science advancements and trends.

Euromonitor International is the world’s leading provider of global business intelligence, market analysis and consumer insights. Euromonitor International's research empowers strategic decisions for business growth by decoding key trends and drivers across global markets.

Covalo x in-cosmetics, bridges the physical and digital worlds, it is the industry's largest platform, offers access to 80,000+ ingredients from 1,000+ suppliers, fostering global discovery, connection, and collaboration year-round